B2B eCommerce

Caterpillar launches its first-ever app

Caterpillar Inc. is upping its mobile commerce game.

The company is one of the world’s biggest manufacturers of construction and mining equipment, diesel and natural gas engines, industrial turbines and related products.

And most recently, Caterpillar, with 2022 sales and revenues of $59.4 billion and an iconic U.S. manufacturer in business for nearly 100 years, is going even more mobile.

The all-new Caterpillar Cat Central app

Cat Central_Phone

Caterpillar’s new Cat Central app.

With the introduction of a new mobile app the company is calling Cat Central, Caterpillar is giving its network of more than 130 dealers and affiliated dealers more ways to find, research and buy and order parts directly from the job site or any location.

The new app gives customers easier ordering of genuine Caterpillar verified parts, a QR code to instantly access verified-to-fit parts or save the asset for future needs and real-time access to parts support specialists.

Caterpillar’s Cat Connect also gives customers multiple payment and delivery options, including:

  • Free and flexible in-store pick up
  • Support resources, including manuals and fault code descriptions
  • Features for equipment management, financing, and customer loyalty rewards

“Cat Central offers do-it-myself customers one central place for easy access to ordering parts and general support resources while providing a faster shopping and purchasing experience,” Caterpillar says. “This app enables customers to order on the go anywhere — freeing up the time to focus on the job at hand.”

It took Caterpillar less than a year to build the app, director of ecommerce Brent Steffen tells Digital Commerce 360.

“We understand what our customers want in the way of a better digital user experience,” he says. “And we look to them to guide our ecommerce goals and objectives.”

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