Having the ability to launch integrated storefronts will help B2B sellers reach new customers, increase operational efficiency, and provide real-time updates and visibility for orders, customer information, invoices and more, according to BigCommerce. BigCommerce and Sage leveraged ROI Inc.’s In-Synch real-time data synchronization application to make integration between their respective platforms possible. ROI is a Sage technology.

In addition, the integration will enable Sage customers looking to sell online for to define custom account hierarchies and price lists to show each customer exactly what he needs to see; segment customers for pricing, product access and promotions without having to maintain a second site; and view, track, and pay invoices online with the flexibility to split or consolidate invoices. Sage customers will also be able to use drag-and-drop functionality, custom product recommendations and headless commerce application programming interfaces to create customize merchandising campaigns, integrate with other marketplaces such as eBay, Amazon, and Google Shopping, and leverage advanced payment options and capabilities, and

The deal also makes BigCommerce one of the first enterprise ecommerce platforms to launch in Sage Business Cloud Marketplace for Sage 100 customers looking to sell online.

“BigCommerce is already a popular choice for our Sage 100 customers, and this integration delivers even more benefits for our joint customers,” Regina Crowshaw, director of ISV strategy, sales and programs for Sage says in a prepared statement. “Now businesses have the convenience of a modern open SaaS ecommerce platform connected with significant Sage 100 accounting capabilities empowering them to scale their businesses, increase efficiencies with real-time updates at a lower total cost of ownership and ultimately provide a better shopping experience for their customers.”