Product Information Management

Leverage a scalable, flexible product data management or PIM solution to manage complex product content and provide a next-gen customer experience. View our full list of recommended PIM software below.

Plytix is the all-in-one Product Information Management platform for Omnichannel Marketing. It combines PIM with Digital Asset Management (DAM), Product Data Syndication, Catalog Creation Software and Analytics. Affordable, easy to use and with an amazing Customer Support team.

We redefine the way e-commerce product marketers and merchandisers work. It’s all about digital commerce today. Turn product information into strategic assets that drive revenue. inRiver product information management (PIM) solutions help enterprise organizations speed time to market, scale to new channels and marketplaces easily, and improve customer experience. More than 1,500 brands and 500 customers across 19 countries use inRiver to sell more products.

Magnitude was founded upon a vision to enable the data-driven enterprise by transforming data into continuous intelligence and competitive advantage.The fourth industrial revolution is fueled by data. Our businesses generate data in exabytes and petabytes, a digital river of potential insights feeding into core business systems, data warehouses and data lakes. We are data rich – but data blind.

In today’s world of always-on online consumption and commerce, consumers are demanding what they want, when they want it. Salsify empowers brand manufacturers to win on the digital shelf. Salsify’s CommerceXM platform combines Product Experience Management (Integrated PIM, DAM &Experience Builder) with core commerce capabilities designed to enable sales both across retailer/distributor channels as well as marketplaces, social commerce, and direct-to-consumer (D2C) sites.

Pimcore is an award-winning open-source software provider of data management and experience management solutions. With Pimcore, thousands of customers globally, including Burger King, Audi, Peugeot, and IKEA, are delivering digital experiences that create significant value for their businesses. Pimcore makes it fast and easy to build highly converting, consistent, contextual digital experiences and innovate on them at hyperspeed.

Syndigo enables commerce by supporting the efficient transfer of product information through its network of brands and their customers. The company provides descriptive product and nutritional information, images and other digital media, powered by deep analytics to empower engaging brand experiences online and in store.

Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver a compelling customer experience across all sales channels, including eCommerce, mobile, print, and retail points of sale. Akeneo’s open-source enterprise PIM, and product data intelligence solutions, dramatically improve product data quality and accuracy while simplifying and accelerating product catalogue management.

Amber Engine’s next-generation PIM and fully integrated Digital Asset Management platform securely centralizes, organizes and optimizes product data to win on Amazon and other online marketplaces. In addition, Amber Engine’s AI tool, Amber AI, provides actionable product data insights from your top 100 competitors on Amazon, and soon, other marketplaces.

Amber Engine is proud to be a part of the Rock Family of Companies (FOC).

TIBCO EBX software helps organizations avoid silos with an all-in-one approach to managing data assets across the enterprise.When you can manage and share all your data assets, you thrive. Data fuels mission-critical operations, analytical processes, and customer experience. With constantly evolving data from diverse channels and sources, business teams can no longer rely on simple office automation or outdated data management tools.

MDM Product 360 is the Informatica product information management (PIM) solution fueled by master data. Designed for business users, it enables intuitive and effective management of product content by streamlining workflows and collaboration. Product 360 supports unique omnichannel product experience and customer engagement by delivering trusted, rich, and relevant product data across all channels.

Riversand powers your Data to Experiences. We are the ONLY pure-play cloud-native SaaS platform Leader in the 2021 Gartner MDM Magic Quadrant delivering Master Data Management (MDM) and Product Information Management (PIM) solutions for the world’s best customers. Good data drives better experiences for our clients in the retail, manufacturing, CPG, transportation/distribution, healthcare, insurance, energy, and other major industries.

Catsy is a pioneer in product content management, syndication, and content analytics technology that makes it easy for brands to drive growth with ecommerce. We are committed to creating exceptional value for our customers. Our solution saves time by centralizing product attributes and digital assets on one platform to syndicate across online marketplaces and e-retailers. Our SaaS platform empowers companies to capture market share with an integrated approach to product content.

SKUlibrary is the product of 20 years combined experience of our founders in building eCommerce businesses and providing them with rich and engaging product content. With backgrounds straddling retail, operations and building tools which generate product content efficiently, SKUlibrary is designed from a foundation of real world experience.

Key Features of an Effective PIM


Find a tool that help optimize data integrity across systems, or eliminate some or all tasks related to logging data.

Digital Asset Management

Your PIM should also give you a clear preview of any images, videos, PDFs, or other assets before you display them on your channels.


Find a PIM with an intuitive interface and easy to use. It should also integrate with your existing technical stack.

Reference Entities

A PIM should include relevant non-product content that can serve to further inform and educate customers, and help you build trust among buyers


An effective PIM needs to be agile enough to keep up with the quickly changing ways commerce is conducted.

Advanced Rights Management

Ensure you’re establishing and keeping this trust with your buyers with a PIM solution that offers advanced user rights and permissions management capabilities.

Product Data Intelligence

Build better relationships with your customers by choosing a PIM that ensures you’re providing only the best and most reliable product data.


Your solution will need to have strong versioning and publication features to help you distribute it to your various touchpoints.

PIM Resources

Product Information Management in B2B eCommerce
Product Data Management
Product Information Management 101
Product Data Management

B2B Product Information Management Topics

Daisy Rhodes

Marketing Manager

B2B PIM Software
Frequently Asked Questions

Senior marketing manager with a specialism in enterprise-level technology sales focused on the transformative impact of PIM, ecommerce, cloud, ERP and CRM technologies.

Product Information Management FAQ

What is PIM for eCommerce?

Product Information Management (PIM) is designed to assist businesses selling online in managing their product information to ensure a single, accurate view of product data in one place.

A PIM solution is a single place to collect, manage and enrich your product information, create product catalogues and distribute information to multiple sales channels.

What’s the difference between PIM and catalogue management software?

The biggest difference between PIM and catalogue management software is that PIM is more all-encompassing and goes beyond just data management. However, this can all be done under one roof when choosing the right PIM vendor. 
In a nutshell, PIM collects and unifies product information from all the separate files and unifies them into a single place where problems can be identified such as inconsistent data. 
It offers a search bar or filter function and has an effective search engine and allows businesses to create and manage categories to organise their products. 

How does PIM software help?

If you’re a B2B business selling a large number of products, using PIM software can be beneficial, especially if your products come in different sizes, colours etc.  
As commerce continues to shift and change, customers are increasingly demanding a compelling and consistent brand experience wherever they shop. Product experience management or PXM, allows brands and retailers to offer buyers these superior experiences, leading to increased conversions, reduced returns, improved customer satisfaction and stronger brand loyalty. 

Who uses PIM software?

B2B businesses, such as manufacturers, distributors and wholesalers can use PIM to centrally manage product information, collaborate with suppliers and business partners, easily control and spread product information and accelerate time to market. 

B2C brands and retailers, meanwhile, need a solution to help gather product information into a single source of truth, onboard information from suppliers, contextualise and localise the information for various channels and locales and distribute it all to the proper channel. 

In short, any business that sells a product can benefit from PIM and PXM thanks to their ability to grow revenue by increasing conversion rates, expanding markets and product catalogues and reducing returns. 

What kind of PIM software do I need?

Most PIM software providers offer proprietary software, but some vendors choose to build their solutions on an open-source model. Open-source vendors usually provide a free to use community edition which can be a good starting point for smaller companies who aren’t ready to make a significant investment in software. The downside of community editions is that businesses are truly doing it DIY and will need to manage the implementation and maintenance solo. Most recognised PIM providers now offer an on-premise, cloud or flexi deployment model to allow maximum efficiency to your ways of working. 

What does PIM software do?

A basic, effective PIM program will allow a business to consolidate product information from multiple sources, including databases, software such as ERP or e-commerce, and files such as spreadsheets. It should also allow for users to publish or update product information and approve changes to one product as easily as a mass update to a range of products. For example, changing the description for all products in a category should be performed in one operation, instead of having to modify each individual product.

Ultimately a PIM can help businesses sell faster, better and anywhere. The core functionality is based on localisation and contextualisation helping improve data quality, distribution and syndication to efficiently deploy your catalogue to multiple sales channels, manageability to quickly identify errors and fix them and finally produce a slick customer experience along the way.  

For more complex needs, some features allow B2B partners such as dealers and distributors to access the PIM platform and use the product information on their own websites or provide syndication of information to make it easier to upload and sell on marketplace platforms such as Amazon or eBay. 

What’s the best product information management (PIM) software for B2B eCommerce?

The B2B eCommerce Association has a list of approved PIM vendors, specifically for the B2B niche. You can find these listed at the top of this page.

Potential issues with PIM software

Depending on your platform and product range, the software can sometimes be difficult to maintain, especially if it’s installed on-premises and you’re managing your own infrastructure. Even a cloud-hosted PIM platform may be challenging when it involves a variety of separate solutions that aren’t seamlessly integrated.

Integration with other solutions, such as ERP or eCommerce software, is critical for businesses using PIM software. Ideally, data migration should be completely automated, but that’s not always the case, which can cause errors. 

Trends related to PIM software

Emerging technologies such as artificial intelligence and a shift from being product focussed to user/client experience focused is becoming more common. Discover the latest B2B industry trends and insights by clicking here

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State of B2B eCommerce in Australia - 2021 Annual Report