Riversand powers your Data to Experiences. We are the ONLY pure-play cloud-native SaaS platform Leader in the 2021 Gartner MDM Magic Quadrant delivering Master Data Management (MDM) and Product Information Management (PIM) solutions for the world’s best customers. Good data drives better experiences for our clients in the retail, manufacturing, CPG, transportation/distribution, healthcare, insurance, energy, and other major industries.
B2B Product Information Management Topics
B2B PIM Software
Frequently Asked Questions
Senior marketing manager with a specialism in enterprise-level technology sales focused on the transformative impact of PIM, ecommerce, cloud, ERP and CRM technologies.
Product Information Management FAQ
What is PIM for eCommerce?
Product Information Management (PIM) is designed to assist businesses selling online in managing their product information to ensure a single, accurate view of product data in one place.
A PIM solution is a single place to collect, manage and enrich your product information, create product catalogues and distribute information to multiple sales channels.
What’s the difference between PIM and catalogue management software?
The biggest difference between PIM and catalogue management software is that PIM is more all-encompassing and goes beyond just data management. However, this can all be done under one roof when choosing the right PIM vendor.
In a nutshell, PIM collects and unifies product information from all the separate files and unifies them into a single place where problems can be identified such as inconsistent data.
It offers a search bar or filter function and has an effective search engine and allows businesses to create and manage categories to organise their products.
How does PIM software help?
If you’re a B2B business selling a large number of products, using PIM software can be beneficial, especially if your products come in different sizes, colours etc.
As commerce continues to shift and change, customers are increasingly demanding a compelling and consistent brand experience wherever they shop. Product experience management or PXM, allows brands and retailers to offer buyers these superior experiences, leading to increased conversions, reduced returns, improved customer satisfaction and stronger brand loyalty.
Who uses PIM software?
B2B businesses, such as manufacturers, distributors and wholesalers can use PIM to centrally manage product information, collaborate with suppliers and business partners, easily control and spread product information and accelerate time to market.
B2C brands and retailers, meanwhile, need a solution to help gather product information into a single source of truth, onboard information from suppliers, contextualise and localise the information for various channels and locales and distribute it all to the proper channel.
In short, any business that sells a product can benefit from PIM and PXM thanks to their ability to grow revenue by increasing conversion rates, expanding markets and product catalogues and reducing returns.
What kind of PIM software do I need?
Most PIM software providers offer proprietary software, but some vendors choose to build their solutions on an open-source model. Open-source vendors usually provide a free to use community edition which can be a good starting point for smaller companies who aren’t ready to make a significant investment in software. The downside of community editions is that businesses are truly doing it DIY and will need to manage the implementation and maintenance solo. Most recognised PIM providers now offer an on-premise, cloud or flexi deployment model to allow maximum efficiency to your ways of working.
What does PIM software do?
A basic, effective PIM program will allow a business to consolidate product information from multiple sources, including databases, software such as ERP or e-commerce, and files such as spreadsheets. It should also allow for users to publish or update product information and approve changes to one product as easily as a mass update to a range of products. For example, changing the description for all products in a category should be performed in one operation, instead of having to modify each individual product.
Ultimately a PIM can help businesses sell faster, better and anywhere. The core functionality is based on localisation and contextualisation helping improve data quality, distribution and syndication to efficiently deploy your catalogue to multiple sales channels, manageability to quickly identify errors and fix them and finally produce a slick customer experience along the way.
For more complex needs, some features allow B2B partners such as dealers and distributors to access the PIM platform and use the product information on their own websites or provide syndication of information to make it easier to upload and sell on marketplace platforms such as Amazon or eBay.
What’s the best product information management (PIM) software for B2B eCommerce?
The B2B eCommerce Association has a list of approved PIM vendors, specifically for the B2B niche. You can find these listed at the top of this page.
Potential issues with PIM software
Depending on your platform and product range, the software can sometimes be difficult to maintain, especially if it’s installed on-premises and you’re managing your own infrastructure. Even a cloud-hosted PIM platform may be challenging when it involves a variety of separate solutions that aren’t seamlessly integrated.
Integration with other solutions, such as ERP or eCommerce software, is critical for businesses using PIM software. Ideally, data migration should be completely automated, but that’s not always the case, which can cause errors.
Trends related to PIM software
Emerging technologies such as artificial intelligence and a shift from being product focussed to user/client experience focused is becoming more common. Discover the latest B2B industry trends and insights by clicking here.