Leverage a scalable, flexible product data management solution to manage complex product content and provide a next-gen customer experience. View our full list of recommended PIM software below.
To compete in this rapidly changing environment, B2B businesses must deliver an experience that is rich, relevant, and presented in context for the device and channel a customer is using. Product data also helps interested customers by allowing them to easily find relevant, up-to-date product information they need to make a purchase decision.
This need for exceptional experiences is driving the market for PIM growth — and should continue to drive interest in PIM for the foreseeable future.
A strong PIM solution improves both frontend and backend workflows, particularly when combined with other systems such as an ERP and an eCommerce platform. By syncing product data across every area and technology stack, PIMs give back-office staff the ability to use data with the customer in mind. It’s also useful in maintaining their business. This type of information is valuable in strategic decisions, as it improves data syndication, team collaboration, and introduces other benefits that ultimately help accelerate sales.