CRM Platforms

Here you will find a list of the best Customer Relationship Management platform vendors for the Australian market. For more information on each CRM please contact the software vendor directly via their profile page.

Freshworks CRM is an AI-powered platform that enables businesses to get and keep Customers-for-life. The platform unifies sales and marketing siloes, helping businesses discover the best leads, boost customer engagement, drive deals to closure, and nurture existing customers.

HubSpot is a leading CRM platform that provides software and support to help businesses grow better. Our platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use our powerful and easy-to-use tools and integrations to attract, engage, and delight customers. is a cloud-based Work OS, where teams create workflow apps in minutes to run their processes, projects, and everyday work. Teams shape their workflows and projects, code-free, with a platform that adapts to shifting needs quickly, liberates teams from manual grunt work, and connects teams in a collaborative work space.

OroCRM is a Customer Relationship Management software made for businesses who sell online. With available connectors into countless eCommerce platforms, Oro offers a flexible eCommerce CRM that is ready to track all website interactions for better marketing and sales focus! OroCRM gives merchants of all sizes an easy-to-use, flexible customer relationship management solution.

Pega delivers innovative software that crushes business complexity. From increasing customer lifetime value to streamlining service to boosting efficiency, we help the world’s leading brands solve problems fast and transform for tomorrow. Pega clients make better decisions and get work done with real-time AI and intelligent automation. And, since 1983, we’ve built our scalable architecture and low-code platform to stay ahead of rapid change.

Pipedrive is the first CRM platform developed from the salesperson’s point of view. Inspired by proven methods of experienced sales people, Pipedrive engineers developed a platform that helps salespeople and teams focus on learning and repeating their most effective process to close deals. By bringing together the tools and data, the platform focuses sales professionals on fundamentals to advance deals through their pipelines. Pipedrive helps to provide management and sales teams.

Scaura helps businesses of all sizes to improve and simplify the way their Sales teams and resellers access, present and share Sales content whilst enhancing brand awareness and improving the Customer Buying Experience.

Key Features:
– Control the content Sales uses
– Engage prospects with the right content. From any device and offline.
– Impress prospects with an optimal brand experience
– Optimize your content with analytics
– Easy to set up, maintain and use

Zendesk Sell (formerly Base) is sales force automation software to enhance productivity, processes, and pipeline visibility for sales teams.Zendesk is a service-first CRM company that builds software designed to improve customer relationships. As employees, we encourage each other to grow and innovate. As a company, we roll up our sleeves to plant roots in the communities we call home.Our software is powerful and flexible, and scales to meet the needs of any business. Even yours.

Zoho offers beautifully smart software to help you grow your business. With over 60 million users worldwide, Zoho’s 45+ products aid your sales and marketing, support and collaboration, finance and recruitment needs letting you focus only on your business.Zoho respects user privacy and does not have an ad-revenue model in any part of its business, including its free products.

What is CRM?

CRM stands for Customer Relationship Management. With a CRM system, you can automate and integrate your customer-facing activities: sales, marketing, customer service, and e-commerce. Best-in-class CRM software also offers tools for customer analytics, personalisation, social media, collaboration, and more.

Why is CRM important to your business?

Customer expectations have never been higher. But it’s impossible to meet them unless you can understand what each person wants, how they feel, and why they feel this way. That’s where CRM comes in. New CRM systems centralise, store, and track massive volumes of customer and prospect data – from contact history to social media activity – and make it available in real time. You can analyse this data and leverage it to deliver personalised experiences that exceed expectations and create relationships that last.

What are the benefits of CRM?

Sales & Revenue

Boost pipeline visibility and sell more – with integrated tools for sales force automation, lead management, forecasting, cross-selling, e-commerce, and more.

Target marketing

Rely on highly targeted marketing to reach the right people on the channel of their choice – through social media, e-mail, or campaigns.


With automated processes and scheduled follow-up prompts, a CRM system can help your sales, marketing, and service teams accomplish more with less effort.

Customer insights

Run real-time customer analytics – to seize new sales opportunities, manage highly effective marketing campaigns, and wow customers with personalised service.

Customer experience

Give contact centre reps and field service technicians a 360° view of customers – and provide automatic recommendations to help resolve issues on first contact.


Share information among teams, departments, and internal and external stakeholders with collaborative CRM – so that customers have a consistent experience.

State of B2B eCommerce in Australia - 2021 Annual Report