CRM Platforms

Here you will find a list of the best Customer Relationship Management platform vendors for the Australian market. For more information on each CRM please contact the software vendor directly via their profile page.

What is CRM?

CRM stands for Customer Relationship Management. With a CRM system, you can automate and integrate your customer-facing activities: sales, marketing, customer service, and e-commerce. Best-in-class CRM software also offers tools for customer analytics, personalisation, social media, collaboration, and more.

Why is CRM important to your business?

Customer expectations have never been higher. But it’s impossible to meet them unless you can understand what each person wants, how they feel, and why they feel this way. That’s where CRM comes in. New CRM systems centralise, store, and track massive volumes of customer and prospect data – from contact history to social media activity – and make it available in real time. You can analyse this data and leverage it to deliver personalised experiences that exceed expectations and create relationships that last.

What are the benefits of CRM?

Sales & Revenue

Boost pipeline visibility and sell more – with integrated tools for sales force automation, lead management, forecasting, cross-selling, e-commerce, and more.

Target marketing

Rely on highly targeted marketing to reach the right people on the channel of their choice – through social media, e-mail, or campaigns.


With automated processes and scheduled follow-up prompts, a CRM system can help your sales, marketing, and service teams accomplish more with less effort.

Customer insights

Run real-time customer analytics – to seize new sales opportunities, manage highly effective marketing campaigns, and wow customers with personalised service.

Customer experience

Give contact centre reps and field service technicians a 360° view of customers – and provide automatic recommendations to help resolve issues on first contact.


Share information among teams, departments, and internal and external stakeholders with collaborative CRM – so that customers have a consistent experience.



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