B2B ecommerce platforms

Browse our list of B2B eCommerce Platforms to support your digital transformation program. A complete list ideal for B2B manufacturers, wholesale distributors and services companies.

Adobe Commerce, is a leading provider of cloud commerce innovation to merchants and brands across B2C and B2B industries and was recently named a leader in the 2019 Gartner Magic Quadrant for Digital Commerce. In addition to its flagship digital commerce platform, Adobe Commerce boasts a strong portfolio of cloud-based omnichannel solutions that empower merchants to successfully integrate digital and physical shopping experiences.

BigCommerce is a leading SaaS ecommerce platform. WIth Big Commerce you’ll experience customizable, future-proof technology built to work with your existing tools.

Built for B2B. Commerce Vision’s powerful eCommerce platform supports even the most complex B2B processes, out-of-the-box. Key industry features include PunchOut, complex pricing, custom catalogues, approval workflows, personalisation & more – capability other platforms can only support via plug-ins and third-party customisation. Deep integration to multiple ERPs, and an easy to use, Digital Marketing friendly CMS makes CX a breeze. Implemented & supported by an in-house Australian team.

commercetools is a next-generation software company that offers a true cloud-native, headless commerce platform that provides the building blocks for the new digital commerce age. Our leading-edge API approach helps b2b companies and retailers create brand value by empowering commerce teams to design unique and engaging digital commerce experiences everywhere – today and in the future.

Elastic Path develops the world’s most sophisticated API-based enterprise commerce platform.

The company’s flagship product, Elastic Path Commerce, has helped the world’s biggest brands generate $45 billion in over 170 countries. Customers from industries as diverse as travel, telecoms, publishing, software and retail enjoy the benefits of a flexible, open architecture that drives brand-defining customer experiences.

HCL Software is a division of HCL Technologies (HCL) that operates its primary software business. It develops, markets, sells, and supports over 20 product families in the areas of DevSecOps, Automation, Digital Solutions, Data Management, Marketing and Commerce, and Mainframes. HCL Software has offices and labs around the world to serve thousands of customers. Its mission is to drive ultimate customer success with their IT investments through relentless innovation of its products.

Intershop is the engine that drives digital commerce. Our powerful B2B e-commerce platform enables the world’s leading manufacturers and wholesalers to transform their business, reach new customers, and increase revenue in a digital-first world. 

And Intershop’s robust out-of-the-box functionality is just the starting point. Our cloud-based solutions give you an essential foundation for online sales, plus the flexibility to deliver unique customer experiences and quickly react to changing need

Liferay makes software that helps companies create digital experiences on the web, mobile and connected devices.

As a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, Liferay works with Fortune 1000 companies across multiple industries to create a seamless experience for all audiences such as partners, employees and customers. Delivering excellent user experiences, especially for customers, is critical to organizational success.

Maropost Commerce Cloud (formerly Neto) is the only B2B and multi-channel ecommerce platform that provides an all-in-one solution for ecommerce, inventory management, order management, and shipping labelling.

Maropost is on a mission to revolutionise the way marketing and ecommerce work together! By providing companies with Marketing Cloud and Commerce Cloud, Maropost allows B2C and B2B commerce organisations streamline their customer acquisition, audience engagement, and revenue growth.

Founded in 1998, Oracle NetSuite is the world’s first cloud company. For more than 20 years, NetSuite has helped businesses gain the visibility, control and agility to build and grow a successful business.

First focused on financials and ERP, we now provide an integrated system that also includes inventory management, HR, professional services automation and omnichannel commerce, used by more than 26,000 customers in 215 countries and dependent territories.

Our leading digital experience platform (DXP) empowers teams with the tools and insights they need to create and optimize in new and novel ways. With Optimizely, you can operate with data-driven confidence to create hyper-personalized experiences. Our content, commerce, intelligence and experimentation capabilities make even the most complex scenarios simple. Optimizely has more than 900 partners around the globe.

Oro, Inc. offers a suite of open source commerce applications: OroPlatform, OroCRM and, OroCommerce. OroCRM is a solution for multichannel companies, and OroCommerce, the only eCommerce platform purpose-built for B2B companies, was named by Frost and Sullivan as the No.1 B2B eCommerce product of 2017. Oro’s founders previously founded Magento and have deep experience in the eCommerce industry.

Pepperi is a Cloud-based B2B sales platform (SaaS) used by leading brands and wholesale distributors to connect all B2B customer touch points, to deliver a seamless purchasing experience. We empower our customers to sell bigger, smarter and faster, by integrating B2B eCommerce, sales force automation, mobile order-taking, retail execution &route-accounting on a single, highly flexible platform that runs natively on all mobile devices.

While Salesforce is best known for its leading customer relationship management software, it has also developed a complementary suite of enterprise applications that covers customer service, marketing automation, analytics, and eCommerce. Salesforce B2B Commerce forms part of the broader Commerce Cloud platform that was previously known as Cloudcraze.

Sana provides B2B eCommerce solutions for Microsoft Dynamics and SAP via its Sana Commerce platform with the aim of helping wholesalers, distributors, and manufacturers grow their online sales. The platform is used by more than 1,200 web stores worldwide. Sana also offers supporting services including online marketing, search engine optimization (SEO) advice, hosting, design, and online payments.

The SAP Commerce platform offering is designed to allow B2B companies to be successful by putting in place easy to manage systems that unify customer interactions and transactions across products, brands, channels, and geographic regions. It allows companies to better accommodate large numbers of suppliers, distributors, and stores from a single platform while maximising the automation of sales administration.

From mobile-ready online stores to record-breaking pop-ups to wholesale made easy, Shopify Plus provides businesses with unmatched scalability, reliability, and flexibility. We were the first to sell on social, make commerce conversational, and partner with global innovators like Facebook, Instagram, Pinterest, and Buzzfeed.

Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day.

Spryker enables companies to build sophisticated transactional business models in unified commerce including B2B, B2C, and Enterprise Marketplaces. It is the most modern platform as-a-service (PaaS) solution with headless & API-based architecture that is cloud and enterprise ready and loved by developers and business users worldwide. Spryker was named the most innovative and visionary of all new vendors in the 2020 Gartner Magic Quadrant for Digital Commerce

Web Ninja is a B2B ecommerce platform that provides an all-in-one solution for ecommerce, inventory, order management, with 20+ established Accounting integrations. 1000+ clients trust Web Ninja for their B2B e-commerce and we also connect our clients data to B2C Shopify / Big Commerce sites with our range of Retail Accounting connectors

Key Features of a B2B eCommerce Platform

Custom Catalogs & Pricing

Create and manage multiple price lists for specific corporate accounts, business units, or individual-buyers.

Corporate Account Management

Manage corporate accounts across B2B organisations including different sub-departments, business-units, and geographic locations. .

Access Controls, Roles, & Permissions

Providing the correct user the right access to the right information is critical. Build your own roles for buyers and internal employees so you only get access to the capabilities that make sense.

Engaging Experiences on All Devices

Match delivery commitments to inventory, resources and skills; allow service requests to be addressed more efficiently.

Flexible Integration Framework

Give customer-facing personnel a view of the customer, back-end inventory and resources so they can execute transactions more efficiently.

Quote Management & Price Negotiation

Let your online buyers request quotes, negotiate pricing, and place orders on your website while your sales representatives respond to RFQs and create online purchase orders.

Latest B2B eCommerce Posts

B2B eCommerce Platform Topics

Brett Sinclair

Association Director

B2B eCommerce-Platforms-FAQ

B2B eCommerce Software
Frequently Asked Questions

Brett is the founder and director of the B2B eCommerce Association. Brett has been in the eCommerce field for over a decade and has managed first-hand all of the functions of eCommerce.

What are the differences between B2C vs B2B eCommerce?

In its most basic definition, the differences between B2B versus B2C eCommerce are the customers. A B2B model is a transaction from one business to another business (or B2B), whereas when an individual purchases from a website, it’s a business-to-consumer model (B2C). Other key differences are:
  • Complexity.  B2B buying is more complex as it’s often not a single person buying an item online like the B2C model. B2B can and often does involve a procurement process, pricing contracts and the relationship can be between many orgnaistions via many channels and locations with various contractual agreements. Therefore, building an eCommerce platform that can manage this is significantly different. The administration and fulfillment side is more complex as well, especially when multiple billing accounts, shipping locations to different branches, etc are considered.
  • Different buying patterns. B2B buyers aren’t likely to be influenced by traditional ‘sales’. With multiple people involved in the buying process, decisions are often budgeted for and thoroughly researched. With a longer approval process, decision making time can often take much longer than an ‘impulse buy.’ However, B2B commerce experiences can benefit from other merchandising such bundling, customisable products, subscription services and the like.
Read more about the key differences between the two and why these differences are so important by clicking here. 

What are the benefits of B2B eCommerce platforms?

Implementing an eCommerce platform can an organisation manage their online store and all its data including pricing, customer and payment information. Other benefits include order tracking, analysing sales opportunities and managing post-purchase issues such as shipping, returns and the like.  Additionally, eCommerce platforms generate data used by CRM systems, accounting, ERP systems and supply chain and logistics suites. For example, detailed information on sales can be used to determine profitability, inventory levels and customer insights.

What are the challenges of implementing a B2B eCommerce platform?

A smooth transition and integration between eCommerce platforms and others are critical and having a clunky transition might lead to lost sales and unhappy consumers. Additionally, another challenge can be transferring product information from an eCommerce platform to other platforms or an online marketplace. While there are a large number of tools to import and export data to and from platforms, not all platforms are created equal.

How to buy a B2B eCommerce platform.

Finding the right e-commerce platform for your specific needs can be a lengthy process, requiring much research, it’s a major business investment.  Put together a selection team from a variety of departments from your team. They each have different considerations and perspectives you might not have otherwise considered. Team members should come from departments such as management, sales, accounts, marketing, IT and customer service to gain a broad range of views. Consider your requirements to help you understand what your business needs. These can vary significantly depending on your industry and the types of products and services sold. Consider both your present needs such as online sales and managing product information to future needs such as expanding into new markets where you might need to process payments in foreign currency or offer multi-language content.   Compare platforms by creating a shortlist of vendors who offer the functionality you require including platforms that cater specifically to the B2B market. Do your research. Visit our link for a shortlist of quality vendors suited to the B2B industry.  RFI’s or RFP’s (request for information/proposals) can be sent out to vendors to gather more detailed information on how a platform might suit your specific criteria. 

What to ask eCommerce vendors for B2B business?

Finding a platform that meets your requirements is essential, however it’s also important to consider customer reviews, online software reviews, comparisons and case studies for similar industries can also be useful.  Consider the level of customer support a platform provides, from 24/7 availability to limited Monday to Friday local business hours (especially important if you have clients in other time zones). While basic support is typically included in most licenses, additional services can be pricey.  Doing a run through or product demo offers a great way to see how a platform works. Once you’ve narrowed down your list, try a live demo using the system. It can be helpful to predetermine a scenario or two simulating typical business processes and test each platform with the same scenario. 

What much does a B2B eCommerce platform cost?

Pricing can vary based on features, customisations, number of licenses required, and implementation complexity to name a few.  From a return on investment (ROI) perspective, the costs mentioned above and time and effort spent to implement and maintain the software should also be considered.  The benefits are not only limited to boosted sales, other benefits such as increased productivity, better inventory management, and customer satisfaction/loyalty are all major factors that impact ROI directly or indirectly.

How are E-commerce platforms implemented?

Once you’ve chosen your platform, implementation might be done directly by the vendor, one of their partners or in-house by your own team. An implementation team could typically include a project manager from the vendor, a relevant team member from your own organisation and on occasion, an external consultant. Your IT department is also typically involved in the technical aspects of the implementation such as migrating data from your legacy system to the new platform. eCommerce platforms are a major investment, so it’s essential that once installed, users are trained to take full advantage of its capabilities.  It’s also useful to remember, implementation can take a bit of time so to ensure an easier transition, choose a time when your business is outside its busiest season. By defining an implementation schedule that suits all stakeholders, there’s less disruption in operations.

B2B eCommerce trends and statistics.

The e-commerce industry is ever evolving and impacted by new technologies, changes in consumer behaviors and expectations. Get the latest research insights and an ROI boost and improve your bottom line by understanding the latest trends shaping the industry. Industry-specific information can be found on our website here.  Up to date insight into the latest B2B eCommerce industry trends, statistics and research can be found on our insights page. 

State of B2B eCommerce in Australia - 2021 Annual Report