Lori McDonald

Lori McDonald is president and CEO of Milwaukee-based Brilliance Business Solutions a digital agency she founded in 1998 for manufacturers and distributors. In 2020, Brilliance made the Inc 5000 list of America’s fastest growing private companies. Before starting Brilliance, Lori worked at NASA-Johnson Space Center as a flight controller for the Space Shuttle program. Lori is a regular contributor to Digital Commerce 360 and other publications, and is a speaker at industry events including the Health Industry Distributors Association Sales and Marketing Summit. In June, she will speak at EnvisionB2B.