Customer experience

Adobe names an Australia leader

Adobe has a new leader heading up its Australia and New Zealand operations.

Recently, Adobe named Katrina Troughton as vice president and managing director of Adobe Australia and New Zealand. She will oversee businesses including Adobe Experience, Creative and Document clouds.

Troughton will report to Adobe president for Asia Pacific Simon Tate. “Katrina is an experienced and creative customer-focused leader with a proven track record of delivering growth across markets and transforming businesses for sustainable growth,” Tate says.

Prior to joining Adobe, Troughton worked for more than 30 years for IBM and held senior leadership positions in Sydney, Auckland, Shanghai, and New York. She most recently served as IBM’s general manager for Australia. “I have always held a passion for technology and am thrilled to be leading the Adobe Australia and New Zealand team,” Troughton says. “Digital has become the way for people to connect, work, learn, and be entertained.”

Adobe Experience Cloud is e set of applications, capabilities, and services specifically designed to address personalized customer experiences, while Creative Cloud is a set of applications and services that gives subscribers access to a collection of software used for graphic design, video editing, web development, photography, along with a set of mobile applications and some optional cloud services.

Adobe Document Cloud is a service from Adobe used to store PDF files in the cloud and to access them remotely. The services support integration with Adobe tools to fill and sign forms electronically. Adobe Scan can take pictures of documents, convert them to PDFs, upload them to and store them in the cloud.


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