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    B2B eCommerce Professional: Level 1 Certification

    Foundational learning for vendors, system integrators and agencies.

    Included in annual B2BEA membership fee of $395. Certificate included.
    Release date - 18th of November 2024

    Are you a technology vendor, system integrator, agency, or consultant looking to enhance your team’s ability to sell and deliver exceptional B2B eCommerce solutions? The B2B eCommerce Professional: Level 1 Certification is designed to accelerate the enablement of your sales, customer success, marketing and product teams.

    Pre order now for just $99 (save 74%) – Use Code: B2BEALV1

    PRE ORDER FOR $99

    Showcase your expertise with this official certification

    Earn an official, industry-recognized B2B eCommerce Certification upon completing this course. This credential validates your foundational understanding in B2B eCommerce and enhances your credibility within your organization and industry.

    Get сertified
    B2b ecommerce certification
    Customer-adoption-training-b2b-ecommerce

    Accelerate Your B2B eCommerce Expertise

    This course is designed to provide you with the fundamental knowledge needed to understand and navigate B2B business models, helping you effectively communicate and sell to manufacturers and distributors. It’s not just about selling eCommerce solutions—it’s about mastering the essentials of B2B commerce itself, including the core components of a successful B2B eCommerce experience and how these industries operate.

    Whether you’re in sales, marketing or managing client projects, this certification gives you the framework to deliver better results faster.

    Pre order now for just $99 (save 74%) – Use Code: B2BEALV1

    PRE ORDER FOR $99

    Level 1 certification modules

    Lessons:

    1. Overview of B2B Commerce

      • Definition of B2B commerce and its unique characteristics.
      • Differences between B2B and B2C transactions.

    2. Role of Distributors

      • Definition and role of distributors in the B2B ecosystem.
      • Services provided by distributors, such as inventory management and customer service.

    3. Distributors vs. Manufacturers

      • Comparison between the roles and responsibilities of distributors and manufacturers.

    4. Importance of Distributors in Various Industries

      • Significance of distributors across different sectors (e.g., industrial, automotive).

    5. Evolution of the Manufacturers and Distributors Role

      • Changes in the role of manufacturers and distributors due to globalization and digital transformation.

    6. Key Metrics for Distributors

      • Introduction to key performance indicators (KPIs) for distributors.

    7. Challenges Faced by Manufacturers and Distributors

      • Challenges such as market competition, supply chain disruptions, and digital transformation.

    8. Wrap-Up and Key Takeaways

      • Summary of the module and preparation for the next module.

    Lessons:

    1. Introduction to the B2B Buying Journey

      • Overview of the traditional B2B buying process, including its stages and characteristics.

    2. Customer Needs and Requirements

      • Understanding how B2B customers determine their needs and start the buying process.

    3. Role of Sales Representatives

      • Importance of sales reps in guiding the buying process and building trust.

    4. Traditional Tools in B2B Buying

      • Overview of catalogs, price lists, and purchase orders.

    5. Branches in the Buying Process

      • Functions of branches, including local support and inventory management.

    6. Stores in the Buying Process

      • Differences between stores and branches and their unique value propositions.

    7. Decision Making and Closing the Deal

      • The decision-making process and the closing phase in B2B transactions.

    8. Recap and Preparing for Digital Integration

      • Summary of the traditional buying process and introduction to digital tools.

    Lessons:

    1. Introduction to B2B and B2C Commerce

      • Definitions and fundamental differences between B2B and B2C transactions.

    2. Differences in Sales Cycles and Customer Relationships

      • Sales cycles, relationship building, and transaction values.

    3. Complexity of B2B Systems and Products

      • Complexity of systems (ERP, OMS) and products in B2B vs. simpler B2C systems.

    4. Strategic Approaches in B2B vs. B2C

      • Strategies in building customer loyalty and handling longer sales cycles.

    Lessons:

    1. B2B eCommerce Growth and Trends

      • Current trends in B2B eCommerce (e.g., mobile optimization, AI tools, digital payments).
      • Market growth and future opportunities in the B2B eCommerce sector.

    2. Benefits of eCommerce

      • Advantages such as cost reduction, improved customer experience, and scalability.

    3. Differences Between Manufacturer and Distributor Digital Strategy

      • How digital strategies differ for manufacturers and distributors.
      • Key considerations and unique challenges each type of business faces in digital transformation

    4. Challenges of Change Management and Customer Adoption

      • Obstacles related to internal change management and customer adoption of new digital tools.
      • Strategies for overcoming resistance to digital transformation and increasing customer engagement.

    Lessons:

    1. Overview of B2B eCommerce Platforms

      • Introduction to the functions and features of B2B eCommerce platforms.

    2. Core Components of a B2B Digital Platform

      • Components such as content management systems, PIM, and marketing automation.
      • Services provided by distributors, such as inventory management and customer service.

    3. Integration with Business Systems

      • Integrating eCommerce platforms with ERP, CRM, and PIM systems.

    4. Security and Compliance Considerations

      • Security concerns and industry regulations.

    5. Selecting an eCommerce Platform

      • Criteria for platform selection and comparison of different options.

    Lessons:

    1. Core Features of B2B eCommerce Platforms

      • Features like customer-specific pricing, bulk ordering, and order history.

    2. Advanced Features for B2B eCommerce

      • Capabilities such as punchout catalogs and eProcurement integration.

    3. On-Site Search Functionality

      • Importance of on-site search, SEO, and user-friendly design.

    4. Mobile and Omnichannel Capabilities

      • Mobile-friendly design and omnichannel support in B2B platforms.

    Why this certification

    Foundational Knowledge

    Gain a comprehensive understanding of B2B and eCommerce fundamentals in the context of manufacturing and distribution.

    Team Enablement in B2B

    Align your sales, marketing, product development, and customer success teams with a unified understanding of B2B eCommerce.

    Industry-Recognized

    Earn an official certification that validates you and your teams expertise and understanding in B2B eCommerce.

    Who should take this course?

    Sales Leaders and Reps

    By understanding the core principles of B2B business models and decision-making processes, you’ll be able to build trust, articulate value, and drive results faster.

    Marketing & Product Professionals

    Develop a strong foundation in B2B eCommerce to craft product and marketing campaigns that speak directly to the needs of manufacturers and distributors.

    Customer Success Teams

    Better understand B2B eCommerce to deepen client relationships, foster loyalty, and ensure long-term satisfaction that leads to repeat business and strong customer retention.

    Consultants and project professionals

    Whether you’re helping clients implement solutions or develop strategies, this course will equip you with the foundational expertise to provide actionable insights and lead them confidently through the challenges of the B2B landscape.

    Showcase your expertise with this official certification

    Earn an official, industry-recognized B2B eCommerce Certification upon completing this course. This credential validates your foundational understanding in B2B eCommerce and enhances your credibility within your organization and the wider industry.

    Pre order now for just $99 (save 74%) – Use Code: B2BEALV1

    PRE ORDER FOR $99
    B2b ecommerce certification

    Program details

    Duration

    Self-paced, designed to be completed within 4-6 weeks.

    Format

    Online and on demand with Justin King, who brings his years of experience and success to guide you every step of the way.

    Bonuses

    Exclusive webinars, resources, and access to our global community.

    Pricing

    Included in your annual B2BEA membership of $395. Volume based pricing available.

    Frequently Asked Questions

    How much does this certification course cost?

    The B2B eCommerce Professional: Level 1 certification is included in the annual "B2BEA Professional Membership" which is $395 USD per year. This course is currently on pre-order for just $99 which means you get the full professional membership for this price. You can cancel your membership at any time.

    Who is this course for?

    This course is designed for all individuals and companies within the B2B eCommerce Industry. This includes not just manufacturers, distributors and retailers but also technology vendors, agencies and consultants. It's ideal for sales professionals, customer success and marketing professionals who are selling and servicing in B2B.

    Do I get a certificate upon completion?

    Yes absolutely. Upon completion the B2BEA will distribute you an official certification which includes an authentication number and digital badge certificate which can be added to your LinkedIn profile.

    Does the B2BEA offer volume discounts on courses and membership?

    Yes the B2BEA does offer volume based discounts for training and memberships. Volume based pricing offers start at 10 membership seats and above. Please make an enquiry below.

    Make an Enquiry

    Meet Justin King, your instructor

    Meet Justin King, your instructor

    Justin King is a recognized B2B eCommerce thought leader with extensive experience helping manufacturers and distributors accelerate digital transformation.

    He built Salsify’s B2B practice, founded B2X Partners, and grew Oracle Commerce B2B from 3% to over 55% of sales. Justin also developed B2B messaging for Hybris in the US. His practical, results-driven approach makes him a sought-after expert and educator.

    Pre order now for just $99 (save 74%) – Use Code: B2BEALV1

    PRE ORDER FOR $99

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