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    Leadership Team

    Meet the global leadership of the B2B eCommerce Association.

    Global Executive Team

    Brett Sinclair

    B2BEA Founder & CEO

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    Justin-king-b2b-ecommerce-association

    Justin King

    Global Director

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    Sarah falcon b2b ecommerce association - b2bea

    Sarah Falcon

    SVP Global Marketing

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    Jason hein

    Jason Hein

    Global Director
    Product Content & Search

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    Chris Gee

    Chief Technology Officer

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