Vendor Premium + Enablement

Get the ultimate value with your Premium Vendor Membership by enabling your team in the B2BEA Academy.

Save 50%+ with Team Training

25 PRO SEATS

Ideal for small technology vendors, system integrators and agencies.

$9,995 USD Annually

Premium Vendor Membership
Expert eCommerce Training
B2B eCommerce Professional: Level 1 Certifcation
Customer Adoption: Level 1 Certification
Vendor GTM Sales Training Certification
Exclusive Advanced Vendor Resources

50 PRO SEATS

Save

For growing vendors and agencies who are doubling down in B2B.

$14,995 USD Annually

Everything in free, plus:

Premium Vendor Membership
Expert eCommerce Training
B2B eCommerce Professional: Level 1 Certifcation
Customer Adoption: Level 1 Certification
Vendor GTM Sales Training Certification
Exclusive Advanced Vendor Resources

100 PRO SEATS

For the big players who are scaling their B2B GTM.

$19,995 USD Annually

Premium Vendor Membership
Expert eCommerce Training
B2B eCommerce Professional: Level 1 Certifcation
Customer Adoption: Level 1 Certification
Vendor GTM Sales Training Certification
Exclusive Advanced Vendor Resources

Level Up Your Team in B2B

Kickstart Your Team's Foundational Knowledge in B2B eCommerce

B2B eCommerce Professional: Level 1 Certification

Equip your organization with a deep understanding of the evolving B2B landscape. This course delivers the essential knowledge of eCommerce fundamentals, ensuring alignment across all teams. Perfect for setting the stage for long-term success, this foundational training covers vital concepts, strategies, and best practices.

How to Connect & Sell to Manufacturers & Distributors

B2B eCommerce GTM Guide for Vendors

Develop the expertise to conquer the B2B sales landscape. Learn how to effectively sell to manufacturers and distributors by mastering go-to-market strategies and understanding key buyer personas, from CEOs to product teams. This course empowers your team to connect with decision-makers, build trust, and close deals in this highly specialized market

Customer Adoption Training

Winning in B2B eCommerce isn’t just about software solutions, it’s about ensuring your clients’ customers adopt them. This course equips vendors and agencies with the strategies to help clients onboard, engage, and retain customers. Master the frameworks that drive adoption, optimize digital experiences, and fuel growth. When your clients succeed, so do you.

Who is this Enablement For?

Sales Leaders and Reps

Refine your approach to B2B sales by mastering how to connect with manufacturers and distributors at every stage of the sales cycle.

Marketing & Product Professionals

Develop targeted marketing strategies that resonate with B2B audiences while aligning product development with market needs

Customer Success Teams

Learn how to deepen engagement and build long-term relationships that lead to recurring sales.

Consultants and Agencies

Gain the expertise needed to guide your clients through complex B2B landscapes.

Meet Justin King, your instructor

Meet Justin King, your instructor

Justin King is a recognized B2B eCommerce thought leader with extensive experience helping manufacturers and distributors accelerate digital transformation.

He built Salsify’s B2B practice, founded B2X Partners, and grew Oracle Commerce B2B from 3% to over 55% of sales. Justin also developed B2B messaging for Hybris in the US. His practical, results-driven approach makes him a sought-after expert and educator.