About The B2B eCommerce Association

Who We Are

The B2B eCommerce Association is the world’s leading network and resource for B2B professionals, practitioners and companies who want to succeed in eCommerce and digital transformation.

Our Vision

To successfully digitally enable all B2B companies so they can remain competitive in fast moving digital economy.

Our Mission

To educate and enhance the professional careers of our members and help enable more B2B companies to benefit from eCommerce and digital transformation.


The B2B eCommerce Association was founded in 2019 by a group of passionate eCommerce professionals and industry partners.

Global Network

The B2B eCommerce Association board comprises industry leaders across the entire B2B digital landscape including technology vendors, expert systems integrators, consultants and client side professionals.

The B2B eCommerce Association was created to help digitally enable manufacturers and distributors who's businesses were being disrupted by digital channels. Today more than ever, B2B companies need support to foster and facilitate eCommerce growth and digital transformation.

Brett Sinclair | Founder & Association Director

B2B eCommerce Experts Panel

Expert Advisors

We’ve assembled leading industry experts across the B2B digital landscape to provide businesses with the best advice and guidance.

Educational Resources

The B2B eCommerce Association is backed by client side industry leaders who are on the front line of B2B companies