The world of B2B commerce is changing. Business buyers are highly influenced by what they are used to as B2C consumers. As a result, the buying experience has become a key means of competitive differentiation. Organizations must provide the best services possible, as personalized as possible.
This whitepaper provides answers to 4 key questions:
- How can I add value for my customers?
- B2B & B2C: completely different or more similar than you think?
- What do B2B customers want?
- A customer portal: what’s in it for me?
This is your opportunity to step up!
