Businesses need to make it easier for customers and supply chain partners to find, select, buy and install the right spare parts – not only in the automotive sector. Buyers must have access to correct, complete, and high-quality information of the products and matching spare parts through easily accessible channels such as e-catalogs, digital customer portals, and e-commerce sites.

When purchasing a spare part for service or repair, customers need to be provided with accurate aftermarket information. This whitepaper discusses the importance of a tight integration of an aftermarket PIM and a digital customer portal with personalization strategies.