Alta Cycling Group – a premier cycling company offering premium bicycles, bicycle parts, and accessories – partnered with Sana to develop an e-commerce solution that would integrate with and deploy in tandem with their new Microsoft Dynamics ERP.

Unlike mainstream e-commerce solutions that interface with ERPs – inefficiently replicating ERP data on the e-commerce platform, Sana Commerce integrates directly with a client’s ERP. In the case of Alta Cycling Group, this meant that Sana would use Microsoft Dynamics as the single source of truth: all stock data, order tracking, and invoice history would be directly pulled from the ERP and shown on their webstore in real-time.

This real-time accuracy ensured that their buyers could make purchases on the e-commerce site while being confident that the stock they saw and purchased was readily available. In other words, what the buyers saw was what Alta Cycling Group actually had on hand.