About
Launching B2B eCommerce in a traditional manufacturing environment is rarely smooth—and almost never fast. In this conversation with Jared from Simpson Strong-Tie, we unpack the long road from grassroots MVP to enterprise-scale digital commerce. The goal? Move beyond the catalog site and deliver a true commerce experience tailored to multiple channels, all while navigating deep internal resistance to change.
Jared shares Simpson’s digital transformation—from pitching a scrappy homegrown proof of concept to securing long-term investment in a full-fledged digital program. We talk honestly about what it takes to drive change, the role of strategic partners, and how “launch” is just the beginning. This isn’t about the tech—it’s about the shift in mindset, structure, and ownership required to sustain progress.
From product launches that require alignment across resellers to the growing demand for AI enablement, this session offers real lessons from the trenches. Whether you’re early in your journey or wrestling with the next phase of digital maturity, you’ll leave with a clearer sense of how to lead a transformation that sticks.
This webinar covers:
- What it really takes to get buy-in for digital transformation in manufacturing
- Creating an MVP to make the business case for enterprise eCommerce
- Why eCommerce is not just a project, but a long-term program
- How leaders should prepare for the second and third-order effects of digital transformation—especially around process, people, and AI
Especially if you are working in eCommerce for a manufacturer or distributor, you won’t want to miss this. Hear exactly how Jared strategically and incrementally digital transformation throughout his organization. Register here.
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Event description
Launching B2B eCommerce in a traditional manufacturing environment is rarely smooth—and almost never fast. In this conversation with Jared from Simpson Strong-Tie, we unpack the long road from grassroots MVP to enterprise-scale digital commerce. The goal? Move beyond the catalog site and deliver a true commerce experience tailored to multiple channels, all while navigating deep internal resistance to change.
Jared shares Simpson’s digital transformation—from pitching a scrappy homegrown proof of concept to securing long-term investment in a full-fledged digital program. We talk honestly about what it takes to drive change, the role of strategic partners, and how “launch” is just the beginning. This isn’t about the tech—it’s about the shift in mindset, structure, and ownership required to sustain progress.
From product launches that require alignment across resellers to the growing demand for AI enablement, this session offers real lessons from the trenches. Whether you’re early in your journey or wrestling with the next phase of digital maturity, you’ll leave with a clearer sense of how to lead a transformation that sticks.
This webinar covers:
- What it really takes to get buy-in for digital transformation in manufacturing
- Creating an MVP to make the business case for enterprise eCommerce
- Why eCommerce is not just a project, but a long-term program
- How leaders should prepare for the second and third-order effects of digital transformation—especially around process, people, and AI
Especially if you are working in eCommerce for a manufacturer or distributor, you won't want to miss this. Hear exactly how Jared strategically and incrementally digital transformation throughout his organization. Register here.
