This case study delves into the journey of an ecommerce website, bttn, as they transitioned from Shopify to BigCommerce. The decision to migrate was primarily driven by bttn's desire to overcome the limitations of storefront customization, accommodate their expanding product catalog, and fulfill their evolving B2B requirements.

Notably, Shopify lacked the ability to restrict product access to specific customers, preventing the company from effectively managing product availability based on customer segments. Furthermore, the inability to charge different prices to different customers hindered the company's ability to implement flexible pricing strategies tailored to individual clients.

By partnering with oBundle and leveraging BigCommerce's robust features, bttn aimed to enhance their ecommerce growth and streamline their B2B operations.