The challenge

Birlea, a leading furniture wholesaler with over 20 years in the industry, aimed to streamline their B2B operations and become the top wholesaler of choice. Faced with inefficiencies from manual order management and frequent errors, they turned to Sana Commerce for an innovative solution.

The solution

Sana Commerce Cloud provided Birlea with a tailored platform that automated their order processes, significantly boosting efficiency. Within a year, Birlea reversed their order intake ratio—shifting from 80% manual to 85% online orders—demonstrating widespread adoption among their B2B customers. This transition led to substantial improvements, including saving over 100 hours per month on order entry and communication.

Order accuracy also improved dramatically, reducing error costs from thousands of pounds monthly to less than £100. The integrated web store enabled seamless management of stock visibility, personalized pricing, and proforma invoice payments, enhancing customer engagement and driving sales.

The results

Birlea's adoption of Sana Commerce allowed their sales and support teams to focus on strategic growth while providing customers with an intuitive, user-friendly ordering experience. This strategic transformation not only enhanced operational efficiency but also positioned Birlea for continued success and growth in a competitive market.