FleetPride, the largest distributor of aftermarket heavy-duty truck and trailer parts in the U.S., had a problem. Its website was failing to serve its customers, who needed an exact part number to order an item online. FleetPride's siloed system of tracking inventory offline and online meant that customers often had limited visibility into stock availability or price.

Adding to the problem, FleetPride's website included a sprawling inventory of over one million parts and accessories.

The poor functionality of the online order system meant that customers needed to call FleetPride's in-house experts — a time-consuming step. Delays in obtaining parts equals downtime for trucking companies. It’s a liability that can cost thousands per day.

With Coveo’s artificial intelligence technology solutions and a better understanding of their customers, FleetPride was able to boost customer engagement, deflect customer cases, and create more sales opportunities through customized shopper experiences.