GenAlpha is the team behind Equip360, a flexible digital commerce solution built for manufacturers and distributors who want to boost their aftermarket parts sales and create better online experiences for their customers.

Whether you're ready to launch a new eCommerce site, set up a convenient Customer Portal, or support your dealer network with an easy-to-use Dealer Portal, Equip360 has you covered. Our solution includes interactive parts catalogs, secure ordering, and helpful analytics to make selling online simpler, faster, and more effective.

At GenAlpha, we’re all about working closely with our clients—providing the digital tools, guidance, and support you need to succeed in today's competitive parts market.